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ADVERTISING AND PROMOTION MANAGEMENT |
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| APA | (1987). ADVERTISING AND PROMOTION MANAGEMENT, New York: McGraw-Hill. | ||||
| MLA | ADVERTISING AND PROMOTION MANAGEMENT. New York: McGraw-Hill, 1987. | ||||
| Harvard | 1987. ADVERTISING AND PROMOTION MANAGEMENT. McGraw-Hill, | ||||
| Chicago | ADVERTISING AND PROMOTION MANAGEMENT. McGraw-Hill, 1987. | ||||